If your website isn’t earning links for your business that you want, there are two likely reasons:
1. Your content is generic and benefits no one whatsoever.
2. Your link prospects are WEAK or nonexistent.
Competition on the Web is Fiercer Than Ever
Your content needs to WOW not only your buyer prospects but also your link prospects. If it doesn’t, your SEO campaign will fail to boost the revenue your website generates.
So, you say you read that posting your content on social media sites will lead to your site earning backlinks from other webmasters? Yeah, I read that somewhere too. I also spent tens of thousands of dollars implementing that tactic for my clients. The problem with it is it doesn’t work. Most people who share your content on social media sites never read it, let alone link to it from their website.
To succeed in link building today, you need to create great content and get magnificent at conducting link outreaches. There’s no shortcut around that fact either. I wish there were, but there isn’t.
If you’re going to reach out to webmasters and bloggers for links, it might as well be to the top influencers in your industry.
To do that, though, you’re going to need first-class tailored content.
To Win Big in Link Building, You Need EXCELLENT CONTENT
You also need larger than life plans on how to put that content to work for you once you get that content created.
Why waste time on anything else?
Setting your sites on the biggest link targets in your industry will pay enormous dividends for you because it will force you to create better content.
Target anything less; you can count on the fact you won’t put your ALL into the content you create to meet those objectives.