What is an SEO specialist?
What they do can be broken into four different disciplines, keyword research, content writing, technical coding, and link outreach.
Let’s go over each of them briefly.
Keywords will and always will be the lifeblood of SEO.
An SEO specialist uses keyword tools to group them to match user’s search intent and supply them with an answer to a question that they may have.
As a result, they deliver new sales opportunities to your small business.
SEO Specialists are usually excellent writers.
If not, they generally work for an SEO Agency that has writers that they use to complete all of their work.
An SEO specialist will make sure your website content is informative, and target keywords your prospects use on the search engines.
Content writing plays a huge role in SEO and Google rankings.
All SEO specialists should know how to build quality backlinks to your website.
Building links is such a large part of their job that many think that this is essentially all that they do, as this is probably the toughest part of the job.
Local and national publications, reputable online magazines, and government agencies are just a few examples of coveted links that SEO Specialists can earn for your small business.
Standing out from the pack can be difficult. It means that the SEO specialist your hire needs to possess human management and salesmanship skills.
Technical Analysis and Compliance
Technical analysis is a core for SEO specialists in 2020.
Google heavily weighs how a website performs when they analyze a site and where it should be on the first (or 30th) page on the SERP.
The SEO Specialist you hire must be able to determine ways for the website to load faster, manage SSL certificates, DNS certificates, as well as how a “call to action” performs, and if they’re not, how to make them convert better.
Compliance is another huge aspect of the SEO Specialist’s job.
Google makes hundreds of algorithm changes in a given year to improve its search results. Your SEO specialist needs to monitor and adjust to these changes continually.
So, what is an SEO Specialist?
An SEO Specialist is one that wears a whole bunch of hats and will help you grow your business if you hire the right one.
They have to be part writer, part programmer, researcher, and part PR representative, among others. They also have to be able to effectively communicate what needs to be done and act as a liaison between all of the relevant departments in a business.
All of these skills are sorely needed, and if an SEO performs admirably, they’ll always be in high demand.